ChatGPT has business profiles.
Here’s where to start.

What did OpenAI launch on November 10?

Businesses in ChatGPT brings together business profiles, Business Hub and optional Business Agents. Owners can follow a supported claim route, supply current information and see aggregate engagement. Agents initially serve eligible US ecommerce and online-service businesses.

OpenAI also describes sponsored Business Agents as destinations for ChatGPT Ads. That is a separate paid campaign, with its own access and review; claiming a profile does not launch an ad. Read the original launch announcement.

What is a ChatGPT business profile?

It is a business presence inside ChatGPT, managed through OpenAI’s Business Hub. Once the required claim and identity checks are approved, an authorized owner can maintain supported business details. A Business Agent is an optional conversational feature with separate eligibility.

Tarawa’s role is to prepare accurate content, help you navigate the supported route and maintain the information you approve. A source-backed fact packet helps with that work; the actual profile is OpenAI’s product. See OpenAI’s business-profile overview.

Why claim and maintain your business profile?

Your business may already appear when people ask ChatGPT about products or services. The new tools give eligible owners a way to contribute current information and understand aggregate engagement. Our recommendation is to make your profile useful: explain the offering, keep key details current and make the next customer action clear.

These are sound information practices. They do not guarantee that an AI assistant will mention, recommend or accurately describe your business.

What is required to manage a ChatGPT business profile?

Start with OpenAI’s actual setup requirements. Check the route available to your business, confirm your authority and complete the verification steps shown in Business Hub.

1. Find the supported listing or creation route. Eligible online businesses may be able to add a profile. Local stores and restaurants currently use an existing US listing.
2. Verify your connection to the business. Use an offered method, such as business phone, email, domain or Shopify, and wait for approval.
3. Complete identity verification when required. OpenAI’s current instructions require approved Persona verification to publish updates, view insights or create an eligible agent.
4. Approve content before publication can happen. A new profile created through Persona is published automatically after approval. Publishing an optional Business Agent is a separate step.

Complete sensitive verification directly with the provider. Read the current OpenAI setup instructions.

Is a paid profile required to appear in ChatGPT?

ChatGPT may already show a business that has not claimed its profile. Tarawa’s basic setup is $50 once for one business and website, with optional profile care at $49/month. The fee covers agreed agency work; no subscription is required. There is no single AI profile you must buy to appear across AI search. Managing a profile and earning a recommendation are different outcomes.

Build beyond ChatGPT with the same clear facts.

Google and other AI experiences matter too. Use the same approved business information, then check each platform’s tools and requirements separately. A ChatGPT profile does not register the business elsewhere.

ChatGPT search: make your public content accessible

OpenAI identifies OAI-SearchBot as its search crawler and recommends allowing it in robots.txt and allowing its published IP ranges. GPTBot serves a separate training purpose; permission for search and permission for training can be managed independently. Allowing access supports discovery but does not promise a citation, recommendation or ranking. Read OpenAI’s crawler documentation.

Google Search: useful pages and the right access

Google’s AI features build on Search fundamentals. Supporting pages need to be indexed and eligible for snippets, with generative-search participation enabled in the relevant Search Console property. The effective setting can be inherited, so the site owner should check it. Google does not require a special AI profile, schema type or llms.txt file for this. Google’s AI optimization guide and Search generative AI settings explain the current requirements.

Google Business Profile: a separate local listing

An eligible business can manage how its local details appear through Google Business Profile. Real-world location or service-area eligibility matters; an online-only business should not assume it qualifies. Keep the business name, hours, contact details and service area accurate. A local listing does not replace a useful website. Read Google’s Business Profile guidelines.

Gemini: assess its answers separately

Gemini Apps and Google Search are different experiences. Google-Extended controls specified training uses and grounding in Gemini Apps and Vertex AI, while Google Search has separate controls. Website owners should understand that tradeoff before changing access. A Search result is not proof of what Gemini will answer. Read Google’s crawler documentation.

Claude: searchable sources and accurate answers

Anthropic distinguishes its search crawler, user-requested retrieval and training crawler. Letting Claude access a page is different from seeing that page cited in a customer’s search. We have not established a general business-profile submission route for Claude. Read Anthropic’s crawler guidance.

Grok: web and public X information

Grok can search the web and public X content. Keep the business’s own website and public identity consistent, and link useful explanations to their original source. That is practical information hygiene, not a promise that Grok will recommend the business. Read the Grok FAQ.

Bing and Copilot: measure actual citations

Bing Webmaster Tools’ AI Performance report can show citations across supported AI experiences. Citation counts are useful observations, not a universal ranking score. Use them alongside website inquiries and checks of whether the facts in an answer are correct. Read Bing’s reporting guidance.

Where our free check fits: it samples public website content. It does not inspect your platform accounts, establish eligibility, verify indexing or measure what each assistant says about you. Those checks require a separately agreed scope.

What should you prepare?

1. Core business facts. Use a consistent business name, website, public contact details, location or service area, and current hours where relevant.
2. Useful service pages. Explain what you provide, who you serve, where you operate and how customers can request help. Publish pricing or a clear quote process when appropriate.
3. Answers to real customer questions. Cover availability, lead times, eligibility, delivery, returns or other questions that fit your business. Use descriptive headings and straightforward text.
4. Evidence for your claims. Link to relevant policies, credentials and original examples you can substantiate. Do not invent reviews, awards or results.
5. Accessible public pages. Check crawl permissions, hosting restrictions, internal links and your sitemap. Keep important facts readable without signing in. Where structured data is appropriate, make it match the visible content.
6. A maintenance owner. Assign someone to review changes and correct errors. Check the facts in an AI answer against your sources; one answer is not a permanent visibility score.

This checklist is our practical preparation advice. Provider rules take precedence and can change. Keep passwords, login codes and government ID out of website content and fit-check requests.