Start here
ChatGPT has business profiles. Here’s where to start.
Understand OpenAI’s new business profiles, the owner’s role and the next steps before setup.
Read the guideTHE BUSINESS OWNER’S FIELD GUIDE
Clear facts.
Better decisions.
Practical help for business profiles, Google and AI search. Start with a question, leave with a useful next step.
01
Start here
Start here
What your free website fit check actually checks
See the scope of our free public-website assessment, a demonstration finding and what requires a separate review.
Read the guideStart here
The business facts checklist for search and AI
Build one source record for your business name, services, geography, price context, policies and contact path, with worked examples.
Read the guideStart here
Fix five information gaps before publishing more content
Use five before-and-after examples to improve hours, geography, service scope, policy details and inquiry links.
Read the guideStart here
Local business, online service or ecommerce: which tools fit?
Choose the right profile, search and merchant work based on your real business model rather than buying every platform by default.
Read the guideStart here
Common AI business claims we can actually verify
Evaluate claims about required profiles, verification, indexing, citations and guaranteed visibility using a clear evidence checklist.
Read the guide02
Platforms
Platforms
Does your business qualify for Businesses in ChatGPT?
Use a dated decision path to prepare for ChatGPT profile setup, owner verification and optional Business Agents.
Read the guidePlatforms
Google Search and Gemini need different discovery checks
Separate Google indexing, generative-search participation, local listings and Gemini observations with a practical checklist.
Read the guidePlatforms
How Claude finds business information on the web
Learn how to test Claude’s search citations, distinguish a direct URL fetch and record business-information accuracy.
Read the guidePlatforms
How Grok uses web and public X information
Build a useful source record for Grok, distinguish web and X citations, and avoid confusing API capability with consumer results.
Read the guidePlatforms
What Bing and Copilot citation reports can tell you
Use Bing AI Performance, indexing evidence and IndexNow for different jobs without treating citations as rankings.
Read the guide03
Implementation
Implementation
Can you allow AI search without allowing training?
Compare OpenAI, Anthropic and Google controls and record an informed website-owner decision before changing crawler access.
Read the guideImplementation
Write service and product pages that answer buying questions
Use practical page outlines and fictional examples to explain suitability, scope, price context, policies and the next step.
Read the guideImplementation
Build an agent that knows when it does not know
Use a practical Business Agent QA set for supported answers, missing facts, conflicts, boundaries and working handoffs.
Read the guideImplementation
What structured data and llms.txt can—and cannot—do
Use accurate structured data for supported purposes and avoid treating llms.txt or special AI markup as a visibility shortcut.
Read the guideImplementation
A business-information cleanup you can verify
Follow a source-consistency exercise based on our own offer correction, with a practical before-and-after worksheet and clear evidence limits.
Read the guideImplementation
Keep prices, policies and service areas accurate over time
Use a change-trigger checklist, practical review calendar and example log to keep approved business information aligned.
Read the guide04
Measurement
Measurement
Measure AI visibility without inventing an AI score
Keep access, citations, fact accuracy and qualified inquiries separate using a worked measurement table with explicit denominators.
Read the guideMeasurement
Read Google’s generative-search report and Bing’s AI report
Compare Google impressions and Bing citations without mixing definitions, missing values or time windows.
Read the guideMeasurement
Where did this inquiry come from?
Design an attribution record that distinguishes visits, confirmed requests, qualification and sales while preserving unknown sources.
Read the guide05
Buying and ads
Buying and ads
DIY or managed help: what are you paying for?
Compare doing the work yourself with Tarawa’s basic and fuller packages, optional care and separately scoped platform services.
Read the guideBuying and ads
ChatGPT ads and sponsored agents: a buyer’s introduction
Prepare a truthful ChatGPT campaign brief, working destination and measurement plan while checking current account eligibility.
Read the guideBuying and ads
Can you buy ads in Grok? What we can verify today
Distinguish established X advertising from unverified native Grok inventory and prepare a campaign only for supported placements.
Read the guideBuying and ads
Plan an acquisition pilot you can evaluate honestly
A practical pilot worksheet for spend, confirmed requests, qualified inquiries and accepted customers, with clearly labeled sample math.
Read the guideWorked examples and worksheets are labeled. We do not present simulated figures as customer results. Read our editorial method.
PUT THE INFORMATION TO WORK
Start with the facts on your website.
Our free fit check reviews a sample of public pages. Choose basic setup, a fuller package or separately scoped platform work when you are ready.
Get a free fit check ↗ Compare all packages →No card required. No purchase or subscription is created by a fit-check request.