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The business facts checklist for search and AI

Before opening another profile or publishing more pages, make a short record of the facts customers need. Give every important claim a source, an owner and a review date. Use that record to keep the website and supported profiles consistent.

By Tarawa Group · Reviewed November 11, 2026

Build one maintainable fact record

Use these fields: fact, current value, public source URL, owner, approval date, next review date and unresolved conflict. Keep private verification material out of the record you share publicly.

A good record is specific enough for someone else to act on. “We cover Ohio” may hide a restriction to two counties. “Affordable packages” does not explain whether a quote is required. If the owner cannot confirm a fact, mark it unresolved instead of filling the gap with polished language.

Download the blank fact-record worksheet (CSV). The checklist below works without a download.

Business name, domain and relationship to any parent brand agree. Each main offer names its audience, deliverables and limits. Actual service area or delivery geography is stated. Price, starting price or quote process has useful conditions. Hours, availability and lead times are accurate where relevant. Policies and the contact or purchase path can be reached. A named internal owner will review material changes.

Checkboxes are a reading aid for this page visit; they are not submitted or saved.

Two worked examples

Fictional examples for preparation, not customer claims.

Turn vague facts into useful records
Business	Fact to clarify	Example owner-approved wording
Mobile repair service	Where can you book?	We visit customers in Franklin and Delaware counties by appointment. Contact us to confirm the address and available date.
Online ceramics shop	What does the price include?	The listed price covers one mug. Shipping is calculated at checkout; handmade color variation is described on each product page.

Neither example invents a response time, certification or ranking claim. Both help a customer decide what to ask next. Save the actual approved value and link to the page where it will be maintained.

Use the record to improve one page

Compare the record with your main service or product page, then your terms and any profiles you control. Resolve conflicts before copying information to another platform. For each correction, record who approved it and which public surfaces need updating.

Google’s helpful-content guidance favors reliable information and a clear production method. Google: Helpful, reliable content. Our practical recommendation is to make the record small enough to maintain: prioritize facts that change a buying decision. The next step is one approved correction, followed by a check that the customer-facing page now says what you intended.

Sources and review

Primary references checked November 11, 2026. Platform rules can change; check the linked instructions before acting.

Google: Helpful, reliable content

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